My husband and I LOVE this sauce and served it at our wedding!
We both traveled extensively for work one summer when we were still dating and happened to both be in KC the same week. Google said Oklahoma Joe's (now Joe's) had the best BBQ sauce in town. We went to the original, gas station location and were amazed we both kept reaching for the same sauce - he normally likes spicy and I like sweet. This was the perfect combo. We laughed that the sauce was a metaphor for our relationship: worlds apart in some ways, but still somehow perfectly balanced!
For our wedding, we roasted two hogs, bought this sauce by the case, and sent leftover bottles home with some guests as party favors. It was a hit.
Pro tip: Check the hours of operation in advance if you plan a 20-hour road trip over 4th of July weekend. Joe's might not be open. :S Buying online is a better alternative that day.